• Dairy cow waiting to be milked

  • Sheep in Canterbury

  • Beef cattle on winter crop

  • Part of irrigation system

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Wybe Kuperus 

Wybe, the founder and main consultant of NutriSense is based in Whataroa, West Coast.

Wybe graduated from Wageningen University in the Netherlands in 1991 with a MSc in Animal Nutrition. After graduating he worked in New Zealand for a year at Massey University in Dairy research, on a dairy farm in Northland and a sheep, beef and deer station in Otago. From 1992 to 2000 he has been working as nutritionist/farm consultant in the Netherlands for local and global nutrition companies.

After arrival in New Zealand in 2000 he worked on several dairy farms in Canterbury for a year. After that he became the National Extension Specialist Nutrition for DairyNZ. There he was involved with initiating the Feed 4 Profit project, pasture quality workshops, lameness trials and the research on the Lincoln University Dairy Farm. His strategies for feeding cows better include improving pasture management, making quality supplements and strategic supplement feeding have been presented at SIDE events and in the Dairy Exporter.

In 2006, he went back to doing what he enjoys most;  helping farmers reach their goals or overcome the hurdles in their farming system. He ventured into the sheep & beef industry to improve animal performance by fine tuning systems with nutritional and practical farming expertise.

Wybe also advises feed companies in New Zealand on product development and formulation of specialty feeds for dairy, sheep, beef and deer.

Wybe has a passion for feeding stock for optimal performance and pasture management. This is often where the biggest gains can be made in improving the productivity of a farm. Any changes are suggested with an eye firmly on the bottom line, as dollars invested need to have a return.

Wybe has been an equity partner in a dairy farm in Canterbury and currently runs a dairy farm in Whataroa.